Branding and Brand Strategy for Growing Companies
Branding for Restless Companies and Driven Entrepreneurs
Storytelling gets a bad name. People in finance and accounting give it an even worse name. Why? Too often, they lack the three most valuable skills in business: The Wolf of Wall Street showed the darkest side of this. More commonly, talking with a finance person is a dreadfully long-winded conversation that’s stiffer than a …
To hear some CEOs, one might think there were no different types of brands. Nothing could be further from the truth. Recently, I outlined the 4 types of entrepreneurs I’ve encountered in four decades of helping businesses grow and building brands, generating over $7 billion in revenue worldwide. Businesses that don’t nail this end up …
All leads are not created equal. In fact, some leads are actually quite bad for your business and morale. If you’re not careful, you can end up wasting a lot of time and money on leads that don’t convert into sales, growth, and lasting relationships. So how do you determine which leads are worth pursuing? This …
His last name is impossible to spell, and not much easier to pronounce. His brand was synonymous with a Texas drawl, a swagger and smile women loved, and three words. Yup, Matthew McConaughey was known for being charismatic and those three simple words: “Alright, alright, alright.” But from a branding standpoint, he easily could’ve become “put …
Why did businesses search the topic “content marketing plan” over 673,000 times in 2021? Because the landscape has changed, the world has become a buyer’s market. The internet has given buyers unprecedented power. They can learn everything they need to know about your product without even talking to you. They can read reviews, compare prices, …
Knowing when to rebrand, and then doing it, is a big decision — one that should not be taken lightly. Because of one very simple fact: no audience, customer, or prospect wants “more of the same please.” As a result, every business that knows its business knows it’s in the job of introducing something disruptive …
We can’t all be Joe Rogan. And creating a podcast that people actually want to listen to can be difficult. You need to find the right topic, have solid content, come up with a catchy title, and design a brand that successfully stands out. “When done right, podcasts are an incredible tool for establishing long-term …
Warning: This may be the worst rebrand on the world stage of sports. Under the best of circumstances, a rebrand takes a lot of attention, a lot of impartiality, a lot of ingenuity and a lot of saying “No” to uninformed, short-sighted or simply dumb input or conclusions. In the first few days of February …
OK, I’m not perfect (and neither is LinkedIn) and I don’t pretend to be. While 2021 has been a record year: There’s something much more relevant right now. The need for us all to laugh a bit more. More Raw Than a Downtown Sushi Bar Keeping It Reel In the business world, especially on LinkedIn, …
It’s vital when you hear “brand expert” to know how to tell the real from the charlatan. Unfortunately, the term “expert” is commonly a self-proclaimed status with little evidence to back it up. So how do you tell? The Title “Brand Expert” Isn’t a Fact. It’s Someone’s Conclusion. I was reading an article in a …
When it comes to building a business, it all comes down to knowing and mastering many things, one of those is understanding one’s market and being able to achieve branding success. You’ve certainly heard of Daymond John. As the founder and CEO of FUBU, his clothing company that’s generated $6 billion in sales, Daymond didn’t …
I am excited to announce my new video series on YouTube that answers the question, “Why do millionaires love to pick my brain?” I’ve been fortunate to help clients generate in excess of $4 billion in sales and revenue, and by the end of this year, it’s likely to exceed $6 billion. Hence a playlist …
What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. “The most powerful person in the world is the storyteller.” Steve Jobs “There is a distinct difference between ‘suspense’ and ‘surprise,’ and yet many pictures continually confuse the two.” Alfred Hitchcock BRANDS …
Client testimonials do for your business what exercise and diet do for your body: they tighten up the loose and jiggly parts replacing “brand flab” with “brand muscle” and tone. The result? People see you and your brand in a whole new light asking questions like: “Have you lost some weight?” “Working out?” “Are you …
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even launching. How did I leverage the human need for freedom and turn it on its head with a launch right at the start of the pandemic in March …
Personal branding didn’t start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a journey. It’s something Daymond John knows very well (being a Brooklyn/Queens kid like me) long before FUBU and Shark Tank were part of his life. Daymond grew up …
Branding strategies are talked about a lot. But it takes more than catchy observations and “marketing one-liners” to build a real brand for real people with real results. So, let’s get into something completely different… 3 Proven Branding Strategies That Will Immunize You Against Unpredictable Chaos I was asked to put together a powerful video …
Sales teams are a vital necessity as long as they’re used for the correct activities. Building brands isn’t one of those functions (and confusing revenue with brand building is like confusing marriage with the number of times you eat out with your spouse. They’re related but completely different metrics. Some of the most miserable marriages …
I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they’re written to give us some shortcut hack, rather than empowering us to think for ourselves and problem-solve intelligently. Every 7-Day Checklist I’ve Seen Overlooks This Those who look only at the numbers and lose sight of what made those numbers …
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering “How Do You Master Storytelling?” (my attention was on girls, let’s be honest). Yet as a young lad, I loved it when my mom came to me and told me a bedtime …
The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said: “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” Just think, …
This is about branding only a mother could love. I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem. Because it may take a little while for a complete stranger to recognize your “inherent awesomeness.” Don’t Become a Victim of Branding Only a Mother Could Love Whatever you do, don’t make …
How vital is the importance of branding? Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top …
It’s a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk’s agency) is asked, “Why People Matter in Business?” After all, Claude was chosen by Gary to do internally for the Vayner culture what Gary was doing out in the world. Recently, in a heart-to-heart LinkedIn …
