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Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise

Tom Cruise and James Corden

In an age where top Hollywood stars are readily available on streaming services, it is interesting to see one such star choose traditional methods to promote ...

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Filed Under: Portfolio, Social Media, Storytelling Tagged With: brand strategy, branding, David Brier, James Corden, leadership, tom Cruise, top Gun

The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)

New Video covers 3 Branding Mistakes

I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video. And these 3 tips are short and powerful, ...

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Filed Under: Branding, Portfolio Tagged With: brand intervention, brand leadership, brand strategy, branding tools, David Brier, inspiration, rising above the noise, youtube

The Daymond John Interview: The 3 Keys to Branding Success

Brand Intervention and Daymond John start a movement

When it comes to building a business, it all comes down to knowing and mastering many things, one of those is understanding one's market and being able to ...

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Filed Under: Uncategorized (Indecision at its Finest) Tagged With: brand strategy, branding, Branding Success, David Brier, Daymond John, Entrepreneurship, shark tank

How I Grew A Luxury Brand into a Multi-million Company During the Pandemic

Luxury Brand Success for Nimbl

This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even ...

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Filed Under: Branding Case Studies, Portfolio Tagged With: Advertising, brand messaging, brand story, brand strategy, branding, David Brier

3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Alive

Branding Strategies That Work

Branding strategies are talked about a lot. But it takes more than catchy observations and "marketing one-liners" to build a real brand for real people with ...

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Filed Under: Branding, Leadership Tagged With: brand strategy, branding, branding expert, David Brier, David Brier on YouTube, rebranding

Why Do These 11 Powerful Rebrands Attract More New Customers?

Powerful brands and their ability to get more new customers

How do I determine when a makeover will become one of the few powerful rebrands to attract more new customers? It has to do with one factor: Will the new ...

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Filed Under: Portfolio, Rebranding Tagged With: animation, brand strategy, David Brier, design, logo animation, logo design, more new customers, new customers, powerful rebrands, rebranding, rebrands

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry

9 critical traits of successful leaders

Wouldn't it be great to have the shortlist of the critical traits of successful leaders? I thought this would be useful, so I compiled a list of qualities I ...

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Filed Under: Inspiration for Growing Companies, Leadership Tagged With: B2B Branding, brand strategy, CEOs, David Brier, innovation, marketing, startups

Is This The Best 7-Day Checklist for Smart Business Rebels?

7-day checklist from Fat Company

I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they're written to give us some shortcut hack, rather than empowering us to think for ...

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Filed Under: Leadership, Must-read List, Portfolio Tagged With: brand strategy, branding, David Brier, fast company, one-minute wednesday

3 Ways to Unleash the Power of Video. Guaranteed.

The Power of Video for Business Growth

The power of video for business growth is unrivaled. Here's what Gary Vaynerchuk said: "The single most important strategy in content marketing today is video. ...

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Filed Under: Leadership, Storytelling Tagged With: brand leadership, brand story, brand strategy, branding, storytelling, video, youtube

Branding Only a Mother Could Love

Branding Only a Mother Could Love

This is about branding only a mother could love. I know you're awesome. Your mother knows you're awesome. That's part of the problem. Because it may take ...

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Filed Under: Brand Strategy, Leadership Tagged With: brand story, brand strategy, branding, branding mistakes, David Brier, one minute wednesdays

6 CEOs on The Importance of Branding

6 clients on the importance of branding

How vital is the importance of branding? Just ask Steve Griggs, one of New York City's premier landscapers who is now a regular on Bravo's hit TV series, ...

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Filed Under: Branding, Inspiration for Growing Companies, Leadership, Must-read List Tagged With: brand strategy, branding, CEO, Entrepreneurship, interviews, leadership

How to Choose the Perfect Program to Grow Your Business

the Perfect Program to Grow Your Business

The original title of this article was "How to Choose the Perfect Program to Grow Your Business (and Why Most Programs Fail)" but it was too long. It’s a ...

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Filed Under: Brand Leadership, Leadership, Portfolio Tagged With: brand strategy, branding, David Brier, education, Gary Vaynerchuk, seth godin

This is The Best Business Advice for Entrepreneurs

The Best Business Advice for Entrepreneurs

This is the best business advice for entrepreneurs. Especially in these challenging times. The Best Business Advice I Could Share with You Today It was ...

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Filed Under: Branding, Leadership, Portfolio Tagged With: best advice, brand strategy, branding, innovation, leadership, video, youtube

“Are We Insane?” The Perfect Question for the Perfect Rebrand

The Artistic License to Create The Perfect Rebrand

How do you navigate to arrive at the perfect rebrand? In a niche industry with only a few players? You challenge everything you thought and disrupt an ...

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Filed Under: Branding, Portfolio, Rebranding Tagged With: brand launch, brand strategy, David Brier, nimbl, nimbl evolution, rebrand, rebranding

The Perfect Brand Strategy That Always Works

Here is the Perfect Brand Strategy

What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...

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Filed Under: Brand Strategy Tagged With: brand building, brand strategy, branding, influence, leadership, one minute wednesdays

The Brand Growth Strategy That Leads to Sales

True Growth Strategy

Is your brand growth strategy killing your sales pipeline? Does your brand growth strategy implement "feature-itis" — that cultural epidemic of feature ...

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Filed Under: Brand Strategy, Branding Insights Tagged With: brand strategy, one minute wednesdays

This Unusual Trigger When Building Your Brand Story

building your brand story

Building your brand story is one of the biggest challenges companies face. The foundation of one's brand is NOT built on what we make, nor what we sell or ...

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Filed Under: Podcasts, Storytelling Tagged With: brand strategy, branding, Culture, Entrepreneurship, leadership, one minute wednesdays

The 2 Sides Every Brand Needs to Grow

2 sides every brand needs

I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain ...

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Filed Under: Branding, Storytelling Tagged With: brand intervention, brand strategy, interview, one minute wednesdays

How to Tell If Your Brand Needs More Cowbell?

Secret Sauce Christopher Walken More Cowbell

It was SNL's secret sauce. That punchline from the hysterical, now-classic SNL skit with a mock Blue Oyster Cult in a recording session featuring ...

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Filed Under: Branding Blog, Uncategorized (Indecision at its Finest) Tagged With: brand strategy, branding, power of words

Cracking The Code On Brands We Love (and Hate)

Cracking the code on branding

Brands we love vs. brands we hate. It's an endless battle. “A brand’s value is merely the sum total of how much extra people will pay, or how often they ...

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Filed Under: Brand Strategy, Seen on Fast Company Tagged With: brand strategy, branding, brands, infographics

Businesses Don’t Need Templates: They Need Breakthroughs [Video]

Breakthroughs in business

I was sitting down, having an espresso, and thinking about what challenges businesses face today. I looked at all the business trends towards "simplifying ...

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Filed Under: Branding Blog Tagged With: brand strategy, branding, youtube

7 More (Vital) Questions Brands Must Ask

Brands can be a problem

It's refreshing to speak with an entrepreneur who has the intelligence to step back and ask the hard questions. She has a company that has certain parts ...

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Filed Under: Branding Blog Tagged With: brand strategy, branding

What Passes for Most Branding is a Crime

Branding Feature

In too many cases, what passes for branding is an outright crime leaving potentially great brands dead, lying face down in some alley. And too often, it's the ...

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Filed Under: Branding Blog Tagged With: brand strategy, branding

How to Not Become Meaningless Noise in Your Market

Noise vs. Branding for Munich Germany company

There’s little worse than having a brand and a message that are nothing more than white noise in the market. The same white noise as the other 5,000 ...

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Filed Under: Branding Blog Tagged With: brand strategy, branding

The Lean Mean Branding Machine

branding machine

There is a little-known brand formula any brand (and startups) use to get the differentiation needed to grow fast.  It’s a technique that helps brands: ...

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Filed Under: Branding Blog Tagged With: brand strategy, branding

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“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
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Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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