Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Speaking
    • The #1 Alexa Skill on Branding and Rebranding
  • Branding
    • Branding Articles and Portfolio
  • Videos
  • FREE EBOOK – DOWNLOAD YOUR COPY NOW
  • Contact
  • Blog

The Power of Words, Part 10 (After This Video, You May Never See Words The Same Again)

The opening slide for this amazing typography video.At 40 seconds, you’ll never see this word the same way again.

At 1:21, you’ll see a lodge like you’ve never seen one before (without ever seeing a picture of the lodge).

At 1:45, you’ll watch a word say more in one second than an entire wing of the Library of Congress.

And the last sequence will remind you why we write in the first place.

When Did the Art of Storytelling Die?

Are we raising a generation of nutritionally deficient words that lacks the proper building blocks to grow up strong and lean?

Or is there a certain pride in producing amnesia-inducing text that doubles as a sleep aid?

I’m here to say, “No.”

Growing up in NYC, some of my best friends were words.

Yup. Words.

Often misunderstood and regularly bullied, words became outcasts turning into little more than punchlines to bad jokes….

Eventually, they stopped standing up for themselves.

I decided to do something about that. A video to be exact. (This animated video is my way of giving back. While this short animated video may not get these words through college, it will at least help them stand up, speak up for themselves and get heard….)

Words. The Bedrock of Concepts That Stick
(and the Ambassadors of Great Storytelling)

There’s something terribly wrong with what’s been done to words.

We’ve been raising a generation of words that are basically lazy and uninspired.

Words have a function: they help us tell stories — our stories and our clients’ stories.

Stories that interest others.

Stories that compel action.

Stories that bridge gaps (rather than fortresses to fend off imagined enemies).

Done well, words take us on a journey, transforming mundane information into a compelling bit of language and story that engages us.

The Video That Helps Words
Speak for Themselves

I did this video because I love a good story, the power of language and how words help us weave good stories.

View it for yourself and see.

Want more? Read below.

The Entire
Power of Words Series

YouTube Video on Words

If you enjoyed this post, the entire series will blow you away starting with #1 (have a Kleenex handy):

  • The Power of Words, Part 1: Words That Cause Action
  • The Power of Words, Part 2: Speaking with Authority
  • The Power of Words, Part 3: The Power to Transport You
  • The Power of Words, Part 4: Words That Sell
  • The Power of Words, Part 5: Words That Inspire and Unite
  • The Power of Words, Part 6: How to Strike Back with Intelligence
  • The Power of Words, Part 7: How a 10-year-old Boy Saved the World
  • The Power of Words, Part 8: The Pledge of Allegiance Like You’ve Never Heard It (and You’ll Never Hear It the Same Way Again)
  • The Power of Words, Part 9: When Size Does Matter (You Will Not Believe This Packaging)

Related articles:

Do Not View (Unless You Have a Chocolate Fix Nearby)
Content Marketing Strategy — Why Mom's Not The Best Choice
The Power of Words, Part 5: The Script to "So God Made a Designer"
Branding Genius: 800 Million YouTube Views in 12 months?

Filed Under: Power of Words, Storytelling Tagged With: design, language, power of words, typography, video, words, youtube, YouTube channel

Schedule An Appointment

Speak-with-David-Brier
« The Power of Words: Part 9 (When Size Does Matter)
3 Details Every Brand Must Apply to (Finally) Get Noticed »

Search

What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

David_Brier_WITH_GRANT_CARDONE

First Time? Click Here.

START-HERE-GRAPHIC

Branding, Rebranding & Other Entrepreneurial Strategies

  • Brand Development (5)
  • Brand Identity (6)
  • Brand Leadership (59)
  • Brand Strategy (38)
  • Branding (54)
  • Branding Blog (188)
  • Branding Case Studies (21)
  • Branding Insights (16)
  • Design (16)
  • Design Inspiration (5)
  • Inspiration for Growing Companies (26)
  • Leadership (34)
  • Logo Design (6)
  • Must-read List (11)
  • Package Design (4)
  • Podcasts (13)
  • Portfolio (81)
  • Power of Words (16)
  • Rebranding (31)
  • Seen on Fast Company (10)
  • Seen on Slideshare (6)
  • Social Media (36)
  • Storytelling (89)
  • Tourism Branding (1)
  • Uncategorized (Indecision at its Finest) (27)
  • What is Branding (7)

GET FREE UPDATES

BRANDING INSIGHTS DELIVERED RIGHT TO MY INBOX

I want to join the thousands of smarter businesses and brands that already receive free updates, case studies and smarter strategies to defy gravity and rise above the noise.
* indicates required
Email Format

What Does R.O.I. Really Mean For Your Brand?

David_Brier_on_Great_Branding

Brand Intervention Gallery

Before & After Brand Transformations

Before & After Examples

Package Design

Package Design

Brand Identity

2012-BRAND-IDENTITY-2

Tourism Branding

Tourism Branding

Technology Branding

Technology Branding

The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
0
Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

Subscribe to my Branding Insights email and get my Free E-Book on Branding


You Know You Want To...
Copyright © 2022 · COPYRIGHT DBD INTERNATIONAL, LTD. ALL RIGHTS RESERVED · Privacy Policy · Log in

...