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Branding and Brand Strategy for Growing Companies

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Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The Power of Words, Part 2

Reading Time: 2 minutes

Stop blaming words. That just doesn’t fly anymore.

Words aren’t to blame for a failure to communicate, any more than the sneakers in an Olympic marathon caused the runner to win or lose. Or the bat caused the winning home run. No. It’s how the originator of those words uses them which gives them power — or leaves them as ineffective as a Speedo on a Sumo wrestler. It’s how they’re used or how they’re shown.

Like a room filled with classically trained musicians, you only have an orchestra when there’s sheet music and a conductor to bring the musical talent into one aligned symphony of sound. Otherwise, you have a room filled with artistic potential, refined skill and bunch of individuals, but no sound. The same is true for words.

Taylor Mali by Dressel

My Choice of Weapon? Words.

Words can excite. They can inspire. They can be the ambassadors of a dream that enables others to rise to the cause. They can be used to divide and conquer (in other words, destroy), or they can be used to unite and empower (in other words, create).

Many of you know my passion for words: how they look, how they sound and how they impress people with their magic when properly choreographed. This is what prompted me to post the first in “The Power of Words” video series here on this site. I have had more people rave about this incredible first video in this series than I can count.

Prepare to be Moved

Taylor Mali shown above and below* is, in my opinion, one of the brightest and most astute thinkers who can relay his passion in some of the most thought-provoking words I have ever listened to and witnessed. Well, a talented animator by the name of Ronnie Bruce created the video below from a video of Taylor Mali’s Speak with Conviction video. (*Photos of Taylor by Peter Dressel.)

Taylor’s message in this video always leaves me speechless and Ronnie’s interpretation of it in animated form gave it a whole new level of meaning.

Taylor Mali, genius

Speaking With Authority

I hope you enjoy it as much as I do, and in the words of Taylor, “It’s not enough these days to simply question authority, you’ve got to speak with it too.”

And I invite you and encourage you to share this message far and wide. It’s that important.

Now turn your speakers up and sit back and press play.

If you missed the first video in “The Power of Words” video series here on this site, check it out too. It’s equally impressive (but in a totally different way).

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The No-excuses Approach That Made $1 Billion

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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