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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The Power of Words, Part 8 (Taking Them for Granted)

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The Power of Words featuring YouTube video on Red Skelton

Words. Love them or hate them. They’re here to stay.

This series started out about a year ago, from one video that inspired me intensely.

Words to me are like ingredients in a recipe. In the hands of a master chef, ordinary food becomes a masterpiece of deliciousness than in the hands of someone less skilled.

I continued finding more and more examples using words brilliantly, sometimes from the most unexpected sources.

The video below is such an example from the famous comedian Red Skelton, on the last subject one would expect from him.

Taking Words for Granted

In this video, Red shares a personal story that sheds light on messages we hear everyday but overlook and take for granted. (Below the video is the complete list of posts in this series, which I highly encourage you to read/view from part 1 on.)

I know, after seeing this and hearing each word defined, I had more understanding and respect of the core message simply because someone took the time to honestly define what these ingredients (words) meant individually and collectively.

What did this story do for you?

Your Message:
Does It Value the Time
of Your Audience?

It not only should. It must.

It’s a matter of respect. Credibility. Value.

They are the fundamental ingredients that leave someone wanting more, or regretting ever having their time wasted.

Which does your message result in: a positive outcome or regret over wasting their time?

My Promise

As I promised above, here are the links to the entire series:

  • The Power of Words, Part 1: Words That Cause Action
  • The Power of Words, Part 2: Speaking with Authority
  • The Power of Words, Part 3: The Power to Transport You
  • The Power of Words, Part 4: Words That Sell
  • The Power of Words, Part 5: Words That Inspire and Unite
  • The Power of Words, Part 6: How to Strike Back with Intelligence
  • The Power of Words, Part 7: How a 10-year-old Boy Saved the World

Related articles:

If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes

3 Secrets to Launching a Brand Revolution

From Physician to Entrepreneur: Using Innovation to Master Storytelling

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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