They sell.
They alienate.
They make friends.
They anger enemies.
They make some homeless.
They make others millionaires.
That’s the power of words.
“Hey moron!”
Insulting. But those words did get your attention.
“I love you.”
Aaaaah… The most powerful language trio ever to perform on the stage called life.
The Right Words Sell. A lot.
These powerful tools in life are the ammo for any great brands in business.
So for this 4th installment in “The Power of Words” series (click here to enjoy the 1st installment, the 2nd one and the third one — trust me, these will blow you away), I had to search for something worthy since the first three examples have blown people’s minds.
Being a fan of Jesse Desjardins from Sydney, Australia, and his Slideshare presentations, I ran across a great and short presentation which shows how the right words can make a dramatic difference.
It shows how the right word in the right context can help you be memorable, help your brand stand out in an unforgettable way and, of course, boost sales.
Word!
Without further delay, here’s Jesse’s presentation which is spot on in demonstrating how a little change can have a dramatic effect.
Don’t have the right words to drive your sales? Then let’s talk (and I promise not to let any words get in the way of us actually communicating).
