The Power of Words, Part 5: The Script to "So God Made a Designer"

It was one of the most talked about commercials of this year’s Super Bowl.

I was so moved by it that days later I had an inspiration which has now become a video.

A video which features the amazing voice of legendary impressionist Jim Meskimen, with 45 separate images to emulate the incredible Super Bowl ad including a rare shot of a young Daymond John (fashion mogul and star of Shark Tank).

But after the idea, a script was needed, one I had to write from the heart.

The end result became today’s Fast Company blog celebrating the arts, aesthetics, design and beauty.

The Power of Words

I had no idea when I started “The Power of Words” what it would become (click here to enjoy the 1st installment, the 2nd one, the third one and the 4th installment — trust me, these will blow you away).

I am pleased to consider this a worthy 5th installment.

For friends, colleagues, clients and soon-to-be-friends/clients who enjoy the power of words as much as I do, here is the script.

“So God Made a Designer” (The Script)

And on the 9th day,

God looked down on this blank canvas of life and said, “We need a way to be reminded of the finer things.”

So, God made a designer.

God said, “I need somebody to get up before dawn and obsess over fonts and work all day over details, look at art, culture and design inspirations from different industries, scarf down some leftover Chinese food and then work well past midnight after having delivered a seminar at the nearby college entitled, “Why there’s nothing funny about using Comic Sans on your next project.”

So, God made a designer.

God said, “I need somebody with big ideas. Big enough to overcome a committee, strong enough to defy the status quo, yet clever enough to get the CEO to lighten up, laugh a little and remember that it’s the customer who needs to be understood, and only then will the customer understand the company. Somebody to impress clients, tame social media fanatics and plow through endless revisions and still come back the next morning looking for more.”

So, God made a designer.

God said, “I need somebody that can:

turn a blank page into a compelling message that makes viewers stop in their tracks,

innovate a new brand that consumers just HAVE to have, or

design a building that makes the inhabitants glad to be there.

“Someone, who, during crunch time, will finish a 40-hour week by Thursday — and still put in another 25 hours living only on energy drinks.”

So, God made a designer.

Somebody who realizes it’s people who make life worth living and it’s artists that raise that bar even higher advancing the culture forward. And when culture does take a step forward, is rewarded when someone utters those few cherished words that make it all worthwhile, “You made life better by being here.”

So, God made a designer.