Inspiring others to action. Selling. Persuading. Breaking down walls. Converting.
Results that words can (and should) achieve.
This series, “The Power of Words,” started out as a one-off inspired by my ongoing love affair with words, language and their power to change the minds of people through new understandings. I also care (a lot) about how words look, beyond what they mean.
Remember, “I have a dream…” — why do Martin Luther King’s words cut like a knife into the hearts and minds of everyone who’s ever heard them? Those words left an indelible mark on a new generation of minds and hearts.
Or Steve Jobs commencement speech? Or Simon Sinek’s TED talk on “Start with why”?
It’s important to know why, and how, words can change minds and empower people.
As a result, this series on the power of words has grown into numerous installations over the last 9 months.
For those new to this series, here are the links:
- Words That Cause Action
- Speaking with Authority
- The Power to Transport You
- Words That Sell
- Words That Inspire and Unite
In This Man’s Hands,
Words Take on New Meaning
Taylor Mali, a remarkable man whose wit is only matched by his passion, is the first person to be featured a 2nd time in this series.
He has a passion for teachers and a dislike for lazy thoughtlessness.
He has a love for young minds to be used, not to glibly get by in life.
I ask you this: if he can make such a compelling message about teaching, what type of message can you create for your company? Its brand? Its mission? Even in the naming of your products or brands?
Watch and learn… from a master:
A Short Exercise
Write out a story or argument like Mali’s above about your work, your brand, your company. Fill it with passion. Fill it with conviction. Leave no room for ambiguity; avoid any trite cliches.
It’s worth the time to do this exercise (if you value people listening to and caring about what you have to say).
Taking my own medicine, I did this with my book “Defying Gravity & Rising Above the Noise” which is now available as an ePub (viewable on the iPad or any browser using free plug-ins to view ePubs). You could be reading it in 10 minutes from now and be on your way to knowing the steps to become a branding ninja.
You’re Invited
Did you find this inspiring? Then I invite you to join the 15,000 readers who let nothing stand in the way of greatness, brand leadership and rising above the noise.
If you’ve ever wanted to know how to create a successful brand, this site is for you.
The strategies covered here have helped my clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design, our words, and our strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. In fact, over 400,000 (yes, nearly half a million) professionals have viewed my presentations on branding on Slideshare.
It’s only after delivering results to such companies as Revlon, Estee Lauder, Coco Polo, Botanical Bakery, Legacy Chocolates, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time. Through this site, you get these insights and strategies for free. I invite you to subscribe below today.
