• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
DBD International Logo

Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Videos
  • Contact
  • Blog
amazon and its killer branding secret

The Killer Rule Amazon Uses to Keep Its 240+ Million Customers Happy and Its Brand Strong

Reading Time: 2 minutes

amazon and its killer branding secret

Amazon is a phenomenon.

In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part of the Amazon universe. (By the way, for those who may have missed it, Huffington Post published an article entitled, “Two New Yorkers Collaborate to be the Voice for Restless Brands.” )

Amazon Facts That Will Blow Your Mind

Did you know that over half, according to one report, of the roughly 240+ million customers on Amazon subscribe to Amazon Prime (that’s 120+ million x $10/month… $1.2 billion per month just for subscribers)?

That active customer base is double the reported customer base of PayPal and almost a third of Apple’s 800 million customers with iTunes accounts.

Even more startling is that about one-third of online shoppers in the US have a Prime Membership.

How Does Amazon Do It?

Is there some closely guarded secret that keeps customers returning 6X every month?

That is what Ted Rubin and I discuss in this 6th episode of THE DAVID & TED TALK SHOW.

It comes down to an old principle intelligently applied to our increasingly digital landscape.

And it comes down to 5 powerful words that, when applied intelligently, can really shift your brand’s impact on customer experience as well as brand reputation.

Check out the full episode here:

And if your brand is needing the type of differentiation that gets customers off the fence and chasing your product, then let’s talk.

The David & Ted Talk Show

What if you could gain access to a couple of the brightest minds in social marketing and branding? You’d either be a good friend, a colleague, a client, a family member or a subscriber to my YouTube channel.

Have you missed the previous episodes of The David and Ted Talk Show…?

The first episode covered the horrendous Chipotle campaign that followed their health scares.

The second episode covered the use of humor in branding.

The third outlined a vital secret every brand needs to apply.

The fourth episode covers Pirch, a retailer (that refuses to sell anything online, selling leading kitchen, bath, outdoor & laundry brands in an elevated shopping experience) that’s breaking all the rules and breaking all records in a $40 billion category.

The fifth episode covered how to convert your brand, from a commodity to a must-have brand

Related articles:

The Amy Schumer School of Branding in 5 Easy Steps
Short But Powerful (Like Some of My Closest Friends)
5 Ways to Create a Brand Anybody Will Give a Sh*t About
I'm David Brier and I Approve This Message
Contact David Brier

Found this helpful? Never miss an issue

Join 7,612+ subscribers who get step-by-step
actionable brand strategies every two weeks

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2023 · All Rights Reserved · Privacy Policy · Log in