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Branding Genius: Old School Tactic Crushes a $40 Billion Market

Branding Genius

They ignore all the brand rules of retail:

  • Sell nothing online.
  • Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.)
  • Include no technical information for brands and products.
  • Give away free cappuccinos and beverages, and
  • They’re doubling their revenue each year, exceeding $225 million in sales last year.

It’s what every brand can hope for. In short, it’s pure branding genius.

Crushing Retail Brand Standards with Old School Tactics

Pirch is disrupting the $40 billion luxury appliances market.

They don’t sell cabinets, flooring or backsplash tiling. Instead, they embrace and sell items that bring “joy” into the home.

Every store visit starts with a visit at their Bliss Cafe with complimentary cappuccinos, lemonade and cucumber water.

And showers in their stores are activated by a simple swipe on an iPad. (Pure branding genius.)

This all started in 2011 with one store in San Diego.

In less than 5 years and with 8 more stores, they’ve exceeded $225 million in sales, the latest being their largest store in SOHO in NYC.

And all this explosive growth is the result of using one of the oldest sales tactics in business.

What’s their secret?

We answer that (and more) in Episode 4 of the David and Ted Talk show shown below.

Branding Genius—Over to You

Have you missed the previous episodes of David and Ted Talk…?

The first episode covered the horrendous Chipotle campaign that followed their health scares.

The second episode covered the use of humor in branding.

The third outlined a vital secret every brand needs to apply.

Missed these? Here are the first, the second and the third episodes.

Related articles:

Leveraging Your Assets in Branding
When to Ditch a Lousy Pitch
Chocolate Makeover at the Fancy Food Show
GaryVee on Alexa, Your Brand, and The Next Search Engine

Filed Under: Branding Blog Tagged With: branding, branding genius, retail, Ted Rubin, youtube

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

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Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
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Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
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"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
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One of the best branding minds and talents in business today

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Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

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