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Chipotle, What the Hell are You Thinking? [video]

David Brier and Ted Rubin Talk about Chipotle Branding

I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle.

Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value dropping like a hot tamale, from mid-$700-per-share high to a mid-$400 a share, all within the last 12 months.

Chipotle Stock Drops

When Managing a Crisis, Don’t Treat it Like Just Another Day

In such a crisis mode as the one Chipotle is dealing with, how does one navigate through the rough waters of consumer confidence and public perception?

Have you ever dealt with riding such a wave avoiding the landmines and potholes that await you and your trek through “branding hell”?

And more to the point, does a headline like “Culinary Monsterpiece” belong on Chipotle’s landscape of communications?

Watch the short video below (must see: David’s graphic on Chipotle, Think Outside the Fear, as a Taco Bell wannabe) and hear what Ted and I have to say in this episode to Dave and Ted Talk….

YouTube / DBD International – via Iframely

Related articles:

21 Fearless Brands That Flaunted Clarity Over Noise
Lock in Your Coordinates: 3 Questions for Star Trek Fans & Entrepreneurs
Why Did 7 Athletes Create a Video Entitled BEAT THIS?
The Power of Words, Part 4

Filed Under: Branding Blog Tagged With: branding, chipotle, youtube

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

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"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
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Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
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“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
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Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
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"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
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2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
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Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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