In business and in the Shark Tank, the Sharks tend to be pretty smart.
More generally, a shark is one who is savvy, knows the lay of the land and has definitive expertise.
But its all expertise equal?
Experts: At What Price?
50 years ago, John Lennon sang, “Expert, textpert, choking smokers. Don’t you think the joker laughs at you?” in The Beatles’ “I am the Walrus.”
And every day of the week, “experts” are called upon in court cases to validate or disprove theories.
The same happens in business.
But how do we tell True Experts from False ones?
There is one acid test that detects the real from the false; the genuine from the counterfeit; the factual from the fictional; from some diploma that shows one has studied theories versus hard-won experience that gives one the knowledge of what truly works.
It’s why I love Daymond John. He’s the real deal.
There’s a sure fire method to determine if an expert is a “true expert” or a “false expert.”
I discuss this in today’s episode (#92) that’s almost as good as spending an afternoon in the Shark Tank.
It’s Like Being In The Shark Tank, Only Different
It’s like I stated in today’s episode:
- False experts leave you feeling dependent.
- True experts leave feeling empowered.
When you’re done being consulted, are you “smarter and independent”?
Or are you now “hooked on the intelligence and insight” of your consultant or advisor?
FACT: You need to be able TO THINK on your own. It’s fine to seek betterment or refinment, but you do need to be able to solve problems, observe intelligently and extrapolate quickly.
Otherwise, how can you pivot?
How can you be responsive?
How can you be proactive?
THAT is what today’s episode is all about it.
How could you use this to grow your business and brand?