Your brand is measured by so many metrics, it’s almost dizzying.
So, what if you had to narrow to one vital metric? One that would monitor all others?
Many will say money. Income.
That’s a problem because income reflects something that happened before you got paid—before someone chose to become a customer, have you help them, and trust you to add value.
Others might say numbers of customers.
That’s also a problem because the reason you attracted customers was due to something else that preceded them:
- Noticing you and
- Considering what you did valuable.
Others might say likes, or followers, or the amount of engagement.
All of that is fine, expect something preceded each of these things.
The Wrong Metric
In today’s One Minute Wednesday, I ask this vital question, “Why Isn’t Your Brand Performing Better?” — because 90% of companies are using the WRONG METRIC to grow their brands and their businesses.
Focusing on this one metric will change everything about your business that needs help.
It factually will impact:
- Your customer service
- Your priorities
- Your targets
- Your PR efforts
- The focus of your brand story
- Caring about the right things
- Your culture
- The brand design you choose
- The packaging solutions you choose
- The benchmark for excellence in performance
- To name a few…
So, Why Did They Choose Your Brand?
It’s actually vitally important because without isolating this one factor, you can lose sight of it all chasing certain metrics that are changing, shifting, and all the result of what really matters.
And that is what I answer in this week’s One Minute Wednesday:
As you can see, the wrong metric starts you on the wrong platform: inward-looking.
Now you know the foundation to build your empire.
Let’s talk if you need help to get there.