For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and expletive-infused public speaker.
If that weren’t enough, he said this:
“All your ideas may be solid or even good… But you have to actually EXECUTE on them for them to matter.”
If that weren’t enough, the late Steve Jobs said this:
“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream…. A small team of A+ players can run circles around a giant team of B and C players.”
And since I like keeping good company and surrounding myself with A+ players, I wrote this:
“Good ideas are a dime a dozen. But great ideas are vital; they create new views from which to create even greater ideas. So ‘great ideas’ become the new bare minimum to truly succeed in today’s world of business.”
Hence, the role of the “Brand Vocabulary” (shown below) to help brands excel and not merely muddle along.
So Why Did the Online Webcast Design Recharge Choose to Interview Me over Gary?
Well, there are certain traits Gary Vee and I share:
- Gary Vaynerchuk was born in Belarus. My grandparents were from Belarus.
- Gary works in NYC. Born in Brooklyn and growing up in Queens, I started my career in NYC.
- We both believe in unrelenting hustle.
- We each share a reputation for boundless energy.
- We both know nothing is a substitute for real, authentic passion.
- We both believe in and know the power of storytelling.
- Gary curses a lot. I definitely have my moments when provoked (sometimes with very slight provocation).
- We’re both candid as hell and are known for very actionable insights.
- Gary Vee is willing to be outrageous. (Judging by the headline of this post, you can safely assume I am willing to go there as well.)
So was it simply because I’m the better fit (for this topic)? Definite possibility.
Is it possible Gary would even agree with me on this? Haven’t a clue.
The video below will enable you to decide for yourself.
Vaynerchuk vs. Brier: Telling the Untold Story
You see, I couldn’t do what Gary does.
From what I’ve seen, Gary doesn’t do what I do.
Many know Gary is the equivalent of a social media energizer bunny on a triple-shot espresso who has mastered how to define and share a brand’s story through those channels. Intelligent use of those channels are key tools for getting any brand’s story out there.
I, on the other hand, help clients carve out their stories by creating the correct “brand vocabulary” to “tell the untold story” about their brands.
My tools are design, words, imagery and how they speak to the outside world so they stand out and are seen as different and leaders in their industry. (This is in fact what I spoke about on Wednesday: “How to Create a Killer Brand Vocabulary”).
It’s obvious our objectives to help clients grow effectively and rapidly absolutely parallel.
In fact, those attending the live Webcast were the first ones to see over 60 photos of this branding and the installations of these components in their in-store applications based on the above Brand Vocabulary.
The Video: Learning by Seeing
Recently, I completed an incredibly extensive rebrand for a consumer cooperative in the Midwest with over 69,000 members.
- How did I do it?
- How did the various “touch points” get organized?
- What was their “untold story” that now has been given a voice?
- What was the hierarchy for the rebrand developed so it didn’t become a “festival of noise” but a coordinated, orderly and mouthwatering collection of messages that immerse shoppers in a world if deliciousness?
The Next Generation of Communicators
Special thanks to my host: Every week, Design Recharge, hosted by Diane Gibbs, has an online webcast focusing on design, illustration, business, networking and creativity. After two-and-a-half years, there have been 110 episodes interviewing an amazing array of experts, designers and creators. To date, the webcasts have been seen almost 130,000 times.
As an associate professor teaching graphic design full time to the next generation of designers at the University of South Alabama, Diane also runs her own design firm. Her passion for design has influenced an entire generation of designers (she has been teaching for over 12 years — 11 at the University of South Alabama). Thank you Diane for your enthusiasm!