• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
DBD International Logo

Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Videos
  • Contact
  • Blog
How to brand water (video still)

Revival of the Fittest (Brand New Video)

Reading Time: 2 minutes

How to brand water (video still)“My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.” Michael Jordan

Athletes are survivors.

They tend to be the fittest.

But how do you speak to them?

That was the challenge I was faced with….

This dictated the product name, Defiance Fuel, and the tagline captured the basic mantra of any athlete, Defy limitation.

Hence the headline of this post, Revival of the Fittest…. since this product is about that rebound of energy, of vitality, of recovery for those who use their bodies and abilities to the fullest.

Next was telling the story.

It Started with a Script

The script, the words (as though dormant and waiting for just the right moment) spilled out of me as though in defense — and celebration — of the athlete (and in direct opposition to the compromised — and monopolized — sports beverage category).

The answer became me flying down to Nashville to direct the video shoot of real athletes. No actors. No hired talent.

Then getting the right voice to capture the spirit.

This is the result. (Want the full story of this brand? Click here.)

[Want more branding insights? Grab your free copy of “The Lucky Brand” eBook]

Here are some stills from the shoot:

How to brand water (video still) How to brand water (video still) How to brand water (video still) How to brand water (video still) How to brand water (video still) How to brand water (video still) How to brand water (video still) How to brand water (video still)

Related articles:

Top 23 Most Influential People on the Value of Exceeding Expectations
Branding Genius: 800 Million YouTube Views in 12 months?
Shark Tank's Action Figure Fantasy
The Actual Role of Social Media
Contact David Brier

Found this helpful? Never miss an issue

Join 7,612+ subscribers who get step-by-step
actionable brand strategies every two weeks

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2023 · All Rights Reserved · Privacy Policy · Log in