Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket.
Well, here’s a factor I recently explored:
What do Elon Musk, Steve Jobs, Steven Tyler, Mick Jagger, David Ogilvy, Gary Vaynerchuk, Grant Cardone, Russell Brunson, Howard Schultz, Daymond John, Jeff Bezos, David Asprey, and Lori Greiner all have in common?
And is this something you can use to expand your value, and effectiveness in the world?
Thi is the topic of this week’s One Minute Wednesday video, episode 19.
The Secret Strategy, Unveiled
We all know of these companies:
- The Rolling Stones
- Ogilvy Advertising
- Cardone Enterprises
- Click Funnels
- Bulletproof Coffee
But why do these companies stand out and have legions of loyal followers and customers?
Yes. They manage their brands, their look, their walk and their talk, their brand voice, their channels, etc.
But is there another thing—some type of secret strategy—that we can learn from?
What we discover is:
- They’re the face we know.
- The voice we listen to.
- The logic we follow.
- The values we respect (or at least connect to).
And they all do one other thing: they lead us somewhere.
Rather than other brands, bands, companies, and movements that are kind of faceless.
Just think of a band that didn’t have a memorable frontman or woman: much harder to remember than the brand with some frontperson we all connected with.
The Perfect Brand Strategy?
We’re talking about the distinction between faceless corporations and ones that have a human being connected to that brand, not a sponsor, but the creator.
Starbucks for decades had Howard Schultz. Dyson had James Dyson, that English engineer. Amazon has Bezos, Ford Motors had Henry Ford and even Walmart (love them or hate them) had Sam Walton.
In essence, we’re talking about a figurehead that connects the human component with the corporate entity.