So why do so many brands take actions designed to repel customers — embracing monotony and middle-of-the-road predictability — so customers end up looking elsewhere to discover something new?
We all know the work involved in first converting a prospect into a customer. Now that you’ve achieved that milestone, is there a way to keep customers loyal, keep them engaged, and coming back?
Keeping Customers for Real
In this Episode #3 of One-Minute Wednesdays, I talk about a sure-fire context to frame how you keep customers and maximize customer engagement — both pivotal aspects of branding, marketing, and entrepreneurship.
While a lot of brands focus on how to get customers, too often they lack the correct estimation what it takes to keep customers along with the leadership to implement the proven (and often disruptive) branding steps that retain customers.
- How can use this information to determine if your brand’s alive?
- If it’s disruptive enough?
- If you’re using the factor of challenge to avoid getting too complacent?
- How can you use this to up your brand’s ability to keep customers?
Tweet and let me know how you’re using this. I’d love to know.