Dancing alone sucks. It’s the same reason sticking to old, unworkable branding strategies and tactics suck: it’s lonely and unrewarding. In business, there’s one additional side effect: it’s highly unprofitable.
And as stated on the StickyBranding site, “Breaking down mediocrity is a mindset. Are you willing to take a risk and try something new? Are you willing to make a mistake?”
5 Videos for Those Who Don’t
Like Dancing Alone (or Having
Mediocrity as a Dance Partner)
The Website, the Art of Packaging, requested I do several video interviews to provide insights into branding, strategies and package design.
Below are the five interviews on branding — all on this single page for easy reference and ease in sharing these branding insights with your colleagues.
The Napa Valley Startup That
Resulted in a 900% Sales Increase (in 24 Months)
The New York City Luxury Brand
That Got Its Groove Back
The Rebrand That Got This Brand
the National Recognition It Deserved
The Baby Brand That Transformed
the Way It Connected to Its Customers
The Health Brand That Overhauled
How It Was Perceived
Found these video interviews helpful?
Then subscribe to this blog and stay updated on the newest strategies on branding, differentiation, package design and discover why Shark Tank star and investor Daymond John says, “David Brier is brilliant with branding.”