The podcast is becoming today’s personal radio station.
A podcast is portable. They don’t take up much room.
You can interrupt them when you need to, you don’t have to take them out for a walk at odd times of the day to “take care of business,” and they don’t get upset.
So think how excited I was when Ian Paget from Manchester, England, reached out and invited me to be a guest on his terrific show, The Logo Design Podcast.
The British Invasion
Part of what excited me is Ian’s authentic interest in the craft of design, logos, and branding.
I’ve observed that Ian has a unique quality to truly get the best interviews with the guests he features on his show.
And just because of Ian’s honest interest in his guests, he got me to talk about periods of my career I’ve never talked about.
Literally, as I was putting this post together, I received this incredible message on LinkedIn:
“Hello. I recently listened to an interview you gave on Ian Paget’s, LogoGeek, and was deeply inspired by your insights and compelled to purchase your new book, Brand Intervention, before the podcast was even complete.
“I’ve been a graphic designer for 15 years, but have recently pivoted to branding as it’s become a topic that I live and breath. I wanted to thank you for your clear visioning and generosity in the content you produce; it’s profoundly informative and dynamic in its call to go beyond the expected. My copy is on its way… Kind regards, Allise Dickson”
Brand Intervention: The Book
In case you’ve been living in a cave, Brand Intervention came out at the end of 2017 and within 2 days became an Amazon bestseller occupying 3 of the top slots for Hot New Releases (hardcover, paperback, and eBook).
Here’s what Daymond John from Shark Tank shared on his Instagram account:
And Brand Intervention has been called everything from “a must-read for entrepreneurs” by Huffington Post to “an instant classic” and “the branding bible.” Plus it’s scored 26 5-star reviews on Amazon.
Amazon even promotes Brand Intervention with Daymond’s brand new NY Times bestselling book, Rise and Grind:
Grab a copy for yourself or, better yet, get 10 copies for your team or company.
Warning: Brand Intervention is a proven empowerment tool, not some “cat video” to entertain you on YouTube. This is the branding roadmap that will apply no matter how many times social media channels change or Google changes its algorithm.
Remember: branding is mind candy for the sweet tooth of your customer.