Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
It’s a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk’s agency) is asked, “Why People Matter in Business?” After all, Claude was chosen by Gary to do internally for the Vayner culture what Gary was doing out in the world. Recently, in a heart-to-heart LinkedIn …
So, you’re working from home? Me too. Yet with all of the adapting, some things are eternally true: music is powerful. So is creativity. (And you don’t have to be Tom Cruise in your underwear to have a good time.) Here are three videos of musical artists covering originals from other artists. Each is a timeless …
Evidence you’ve encountered one or more toxic people: “I feel like I’ve been run over by a truck.” “I’ve lost my passion.” “This industry sucks.” Toxic People Destroy Dreams We’ve each felt that, and wondered what the hell happened? Even Gary Vaynerchuk has talked about “toxic people” yet too many of us let people like impact …
Building your brand story is one of the biggest challenges companies face. The foundation of one’s brand is NOT built on what we make, nor what we sell or the services we provide. The actual foundation though is invisible to the casual observer. It’s something based on human nature, something based on why we love stories …
In today’s One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let’s ask this horrible but true question: why do so many brands: STOP innovating? STOP proudly selling? STOP growing? STOP staying true to their purpose? In today’s episode, I give you an exact tool to overcome and obliterate …
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one step further, there is this key point: “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Yup, I’m guilty of saying that. And in …
We spend much of our awake adult life in an office, so why not make it someplace you actually look forward to going to? While cleaning out my office a little while ago for our office move, I shared all the crazy, useless, surprising, stupid, amazing and odd things I ran across. Particularly the odd, the …
It’s called “Breathe.” A new short video by Gary Ravenscroft. Growing up in New York City (Brooklyn, then Queens, then Long Island and Finally Manhattan), there is one quality I associate with NYC: Resilience. That “we-won’t take-sh*t-from-anyone” attitude which is a great quality [for anyone who’s in your corner] to have). It was this quality …
