Building your brand story is one of the biggest challenges companies face. The foundation of one's brand is NOT built on what we make, nor what we sell or ...
Why Did Your Brand Stop Working?
In today's One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let's ask this horrible but true question: why do so many ...
Branding and Selling: How to Do It Right and Win Big
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one ...
Don’t Try This at Home (Office Confessions)
We spend much of our awake adult life in an office, so why not make it someplace you actually look forward to going to? While cleaning out my office a little ...
A Breathtaking Short Video on 9/11 Honors New Yorkers
It's called "Breathe." A new short video by Gary Ravenscroft. Growing up in New York City (Brooklyn, then Queens, then Long Island and Finally Manhattan), ...
