I was sitting down, having an espresso, and thinking about what challenges businesses face today.
I looked at all the business trends towards “simplifying and streamlining” everyday tasks.
One primary problem is that nobody takes the time to separate the different types of tasks into different columns such as: creative tasks, repetitive tasks, unusual tasks, administrative tasks. All are very different types of busy-ness.
Without separating them into “classifications” of activity, it becomes impossible to correctly assign which ones can be automated successfully and which one cannot.
The end result is a current fixation (and mish-mash) of “doing things quicker with less effort” versus “how good can it get?”
Breakthroughs: Businesses Were Built on These
The whole objective of branding is simple: To wake people up.
As people, we bring quality into everything great whereas automation is the tool to bring about the quantitative ability to scale.
So it becomes quality on one side of the equation and quantity on the other side of the spectrum.
But to see this, we need a fresh pair of eyes.
Fresh Eyes for Continuous Breakthroughs
Tired eyes bring tired solutions.
This results in tired responses and a dull glassy film over the eyes of those customers we’re supposed to be exciting.
Which leads us to today’s video entitled, “Fresh Eyes—Businesses Need Breakthroughs.”
In a little over 2 minutes, it packs a powerful concept too many of us lose sight of in the everyday demands and deadlines.
Hopefully, this will help. If it does, please share it around.
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