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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

My YouTube 2013 Rewind: From Innovation to Becoming a Grandpa

Reading Time: 2 minutes
YouTube Rewind 2013 : The Ultimate Video Review

2013 was the year of videos. From Miley Cyrus’ Wrecking Ball to the viral “Girls Don’t Poop” PooPourri video (which has exceeded 20 million views), it’s the video that speaks loud and clear to today’s culture.

Beyond the usual suspects you’ll find on YouTube’s annual Rewind, I compiled our own video highlights featuring:

  • Becoming a grandpa and other 2013 highlights
  • “What is innovation?” (featured on FastCompany.com)
  • The Worst Word in Branding
  • “So God Made a Designer” Super Bowl ad parody (featured on FastCompany.com)
  • The Killer Product Launch Video
  • The “What’s Killing Your Brand” interview
  • Late-breaking news video

The 7 Videos That Changed (Some of) the World:
My Own Rewind for Those Who Love Branding

While this first video invites you to a live branding Q&A session (that has since aired), the rest of the content is timeless and found nowhere else. So ignore the invite (after all, the “replay” is found below) and the enjoy the other goodies.

This video started a very passionate dialog on my Fast Company column, and generated a truckload of views and interest.

Creating a new word, now that’s something to base a video on. And a word that rings true to anyone who’s been in business? That’s pretty special.

The most talked about TV commercial in last year’s Super Bowl generated a ton of parodies. Well, none of them featured a cameo appearance of Shark Tank investor and all-around soul man, Daymond John (you have to watch the entire video to see where he shows up). Script, concept and video courtesy of yours truly. Voice by the always brilliant impressionist Jim Meskimen.

A whole post was devoted to this product launch, but here it is for “drive-thru” convenience.

(And for those who missed the December live interview, here is your chance to check it out — most of this interview is safe for work, but play it on earbuds just to be safe):

And no video compilation is complete without some “late-breaking news”….

Thank you to everyone who helped, participated, retweeted, shared, liked and enjoyed these creations.

They’re done for you (which is why we these exist in the first place).

Related articles:

Short But Powerful (Like Some of My Closest Friends)

Is Your Brand Set Up To Generate Buzz?

The Amazing Power of Client Testimonials (and How to Get Them)

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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