“My doctor told me I had to stop throwing intimate dinners for four unless there are three other people.” Orson Welles
“Cookie cutters are for baking, not branding.” Yours truly
Food’s About Passion.
So is Branding.
In the below video, I unveil how I took a small company in Napa Valley producing a “traditional product” in a stagnant category and turned it inside out. (If you want even more details and visuals of the dramatic rebranding, click here.)
The result?
Over 20 blogs picked this up across the globe. The New York Times featured them. InStyle featured them as did Cool Hunting.
But most importantly, consumers couldn’t keep their hands off them.
To the tune of 300% increase in sales the first 12 months following the rebrand. Then another 300% the next twelve months from that new sales level. A whopping 900% in 24 months. Whoa.
Watch this video to gain insight into why — and to know what questions to ask when rebranding, click here. (If you’re reading this in Triberr or another reader not showing the video below, click here to see the video.)
Want to learn more of this rebrand story with the precise steps we took? Then simply click here.
