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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Coffee in the Office

Office Caffeine: How I Turned Ours into a Double Shot of Inspiration

Reading Time: 3 minutes

Coffee in the Office

A few weeks ago, I shared photos of our new office.

It’s an ideal space to:

  • brainstorm,
  • create new brands, and
  • develop new ways to break through the deafening noise in today’s marketplaces.

So I imagined, what might it be like to take our new offices to a whole new level?

A Double Shot of Self Espresso

Many years before I developed a love for a fine espresso or breve, I remembered my days growing up in New York City and going to galleries in SOHO and the MoMA. That explosion of “Oh wow, I didn’t expect that!” had a big impact on me (expectation plays such an enormous role in every aspect of business as fully covered here).

The Office, Reimagined

So I first explored this notion with this section of our office, converting our wall clock into a wrist watch (the first image is the before followed by the new treatment):

Defying Gravity in the Office Design

Sharing this with a few colleagues, the response was a universal, “OMG!”

So, I continued to explore other parts of the office.

When you first walk into the office, here is what you would see (inspired by the famous “tale a number” counters that have become so much a part of our culture):

Office Coffee — Defying Gravity in the Office Design

The opposite wall features an original oil painting of mine from my teens and was the perfect interpretation of “the selfie” (decades before any of us knew what that was):

Office Coffee — Defying Gravity in the Office Design

Office Coffee — Defying Gravity in the Office Design

Walking toward the rear of the office is our beautiful spot color wall:

Office Coffee — Defying Gravity in the Office Design

And no office would be complete without the kitchen somehow being impacted by this bit of indulgence:

Office Coffee — Defying Gravity in the Office Design

There it is.

My design fantasy in our office, converting the everyday into a living, breathing inspiration.

All it takes is a little dreaming, a little inspiration and a little ingenuity.

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What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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