Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle.
So, when I was asked by Randy Bowden to be interviewed about branding and other marketing-related questions in straightforward conversation, I was thrilled (though a little hesitant since I find some of these online video-based services to be less than ideal. Clunky. Non-intuitive. Glitchy.)
But through his persuasive charm and gracious help, Randy oriented me nicely so we could get this Google Hangout interview done.
Branding is a Cost of Sale,
Not an Expense
That was one of of my sound bites that listeners started tweeting.
The conversation covered branding, social media, design, logos and even l-o-v-e. It was made-to-order (thought out by Randy on the topics to cover) and served fresh (live and improvised throughout). It was fast-paced like drive-thru fast food, yet not overly filling (and much more satisfying).
Thankfully for today’s technology, the online interviews, while best served warm, can still be seen below, courtesy of YouTube.
My thanks to Randy for getting this done. And for my readers, clients and colleagues, it is presented here for your information and insight.