Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)

Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand story?

“No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer or a developer – no matter what you do, your job is to tell a story.

“That is never going to change. The way you build your business and the way you make real impact is by great storytelling.” Gary Vaynerchuk

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Steve Jobs

Brands tell stories.

Brilliant brands tell brilliant stories.

Lousy brands either 1) tell lousy stories, or 2) (more commonly) tell no stories.

And brilliant stories engage listeners transporting them from their current existence to another filled with “product placements” of your brand and service. And this is integral to branding. And leadership.

Heck, I even had to create a story for this newest episode of One Minute Wednesday which is talks about how important it is to create a brand story, if you want your brand to truly survive.

Is This What You Need to Create a Brand Story Customers Actually Care About?

After all, a great story will inspire. And ignite the imagination in your customer’s mind. And drive them to action.

One client I rebranded had a story that was 25 years out of date with the cultural changes. And what about this one who needed to get athletes to stop in their tracks? Or this one that needed to get 2,200 sales reps to get excited about a new product?

Overall, it is the job of each of us to create a brand story customers actually care about.

Part of it is understanding the difference between mere facts and an engaging story.