Kim Kardashian.
Her name alone conjures up images of very inflated portions of the female anatomy, something that became yet one more Internet phenomena recently with the PAPER magazine and Kim’s nudity.
Kim, Leaving Something to the Imagination is an Art
I am all for playing with the imagination of the shopper.
But it takes a disciplined hand and a nimble mind that knows when to zig and when to zag.
Kim’s school of thought seems to be. “When it doubt, go big” (like she has a choice).
But there’s an art to leaving something to the imagination, like what was done for Botanical Bakery below.
When we developed the new NAKED flavor to their delectable product line of shortbread cookies, Sondra, the founder, had an inspiration.
Here it is:
It’s lovely how such simplicity engages the imagination of the viewer.
Playfully.
Innocently.
The great thing here is what Kim Kardashian doesn’t seem to do: Allow her fans to be taken on a journey where their imagination gets to participate in the brand experience.
That is where the real magic and seduction comes into play with quality branding.
The lesson: Let your audience participate.
If you want to know more about branding, here are some killer articles and posts I’ve written or been featured in:
- The 24-month 900% Rebrand Overhaul:
- FAST COMPANY: “What is innovation” — the article and breakthrough video
- FORBES: The Two Types of Brands (and the Entrepreneurs behind them)
- FAST COMPANY: “Cracking The Code On Brands We Love (Infographic)”
- HOW TO REBRAND: 19 questions to ask before you start
- LinkedIn: 9 Steps to Building a Brand That Cuts through the Noise
- BLOG: 27 Years at Nike: “What I learned about Branding”
- On rebranding an INC 5000 company
And if you don’t already subscribe to this blog, join the thousands who already do. It’s free (double your money back guarantee on anything you read.)
Kim Kardashian photo credit: s_bukley / Shutterstock.com
