We’ll get to the Legos in a second. But first….
In the past 2 weeks, Forbes wrote an article about ingenuity in business entitled The Single Trait That Can Build (Or Kill) Your Brand featuring my video R.O.I. (Return On Ingenuity) which has to date gotten over 106,000 views within 6 weeks of going live on YouTube.
Two days ago, the Huffington Post also picked up this story (after my story on the amazing trajectory of James Corden shining star who’s gotten over 800 million YouTube views since taking over the Late Late Show one year ago).
And I have you to thank for this.
Those of you who work with me to break new records, those of you who I am honored to work with as clients, anyone else who I collaborate within those who share my work on social channels.
It’s worth noting this article features one of my very close colleagues, Justin Matthew, who is my secret weapon for social domination.
Justin, recently named one of the top 10 entrepreneurs in the U.K. alongside Richard Branson and Victoria Beckham, said it best, “If I had the choice between startup money or a world-class education, I would choose ingenuity over all else,” he said. “Because without it, you cannot navigate in the ever-changing business climate and be responsive and with it, you can outsmart and out-innovate your competitors.”
Legos, Explosions and Crushing It in the Real World of Branding
It’s this type of teamwork that drives me to new levels of inspiration and creative thinking and execution.
It’s also when I hear of a great success from a client or someone who heard me speak who then returns back to their business to elevate their performance.
I found out last Sunday that a small company returned after attending a convention I spoke at to learn they cut their traffic in half while doubling (“exploding”) their income.
And a client of mine is on Cloud 9 after the rebrand we did, which I outline in this new video.
The video features me in my office, a brand new animated Lego sequence, an explosion, and how I helped this client become impossible to ignore while developing a new category for their company.
So, thank you for your help and being an inspiration to me.
Lego photo credit: simone mescolini / Shutterstock.com