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The 4 Devils of Branding Illustrated

The 4 Devils of Branding (Revealed)

Reading Time: 2 minutes

The 4 Devils of Branding Illustrated

We know them as “branding devils.”

They show up:

  • at the water cooler,
  • at meetings,
  • at brainstorming sessions,
  • at moments of inspiration,
  • at conferences devoted to “breaking free of the chains of habitual mediocrity”…

But these predictable devils only number 4 (as common offenders) and are the subject of this special One Minute Wednesday.

Given the topic is about the devils of branding, it figures I would be forced into overtime on this special episode of One Minute Wednesday.

These devils not only apply to branding itself but also to those considering rebranding as these can be even more prevalent when tackling a rebrand.

The Devils of Branding Revealed

The devils of branding? Here they are:

  1. COMMITTEES (how to water down inspiration within 4 walls)
  2. POLITICS (how to successfully manipulate people you actually dislike)
  3. BUREAUCRACY (how rules override initiative and the ability to think)
  4. RED TAPE (how to not be nimble and add layers just because we think moving slowly is somehow smarter than moving swiftly)

We’ve Covered the Fab Four (Devils) of Branding. Is there a Fifth Devil?

By naming these, we can isolate these demons and thus exorcise them from the valid and remunerative process of branding.

But there’s one sneaky little devil that can still crop up:

The one additional “devil” is the inclination to STOP.

For those dealing with this final additional devil, there is only one known cure: this new video that will slay that devil right through the heart:

The Ultimate Protection

The best-known weapon against these damn branding devils is the book Brand Intervention.

Related articles:

How a New Logo Reintroduced a Co-op to its 66,000 Members
That Crucial First Step in Your Retail Store and Where it (Really) Happens
How to Choose the Perfect Program to Grow Your Business
A Stunning Way to Convert Prospects into Customers
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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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