They show up at meetings, at brainstorming sessions, at moments of inspiration, at conferences devoted to “breaking free of the chains of habitual mediocrity”….
But these predictable devils only number 4 (as common offenders).
Here they are:
- COMMITTEES (how to water down inspiration within 4 walls)
- POLITICS (how to successfully manipulate people you actually dislike)
- BUREAUCRACY (how rules override initiative and the ability to think)
- RED TAPE (how to not be nimble and add layers just because we think moving slowly is somehow smarter than moving swiftly)
Exorcising A Virtual (Branding) Hell
By naming these, we can isolate these demons and thus exorcise them from the process of branding.
But there’s one sneaky little devil that can still crop up:
The one additional “devil” is the inclination to STOP.
For those dealing with this final additional devil, there is only one known cure: this brand new video that will slay that devil right through the heart:
