How To Craft an Offer They Can’t Refuse
Have you ever wondered about “how to craft an offer”? I believe that challenging times can result in us coming back stronger and more focused than before we were “tested.” Especially during challenging times. Restaurants have done it. Movie theaters have done it. Seminar companies have done it. Now is your chance. For Some, Quarantine …
How to Wisely Choose Every Brand Move, The Right Way
Have you ever wondered how to wisely choose every brand move before you made it? I did too. Then I got a call from a podcaster who was recommended to me by my buddy Ted Rubin. Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, chief innovator, and founder of Innovabiz who partners with innovative, …
The Most Important Thing to Know About Branding
Not all facts are equally important. That’s why any business, any product, any service, and any organization needs the most important thing to know about branding. Whether you’re talking with Daymond John, Grant Cardone, Gary Vaynerchuk, or any others who are making an impact in the world, they all agree on one fact: Being average …
The 4 Pillars of Growth: Branding. Innovating. Disruption. Success.
Ask any company and you’ll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for businesses, both large and small, there are: FACT: how marketing works in the world today has gone through a subtle but major cultural shift. Connecting in a Distracted World Today: (For wordsmiths, …
This Fact Completely Changes Serving Customers. Here’s Why It’s Brilliant
A shocking statistic was announced last year about serving customers at the annual international festival in Cannes, France. This was shown in a presentation unveiling this statistic from the high profile management consultancy, Bain & Company. “80% of brands believe they deliver great consumer experiences. Only 8% of consumers agree.” – Cannes Lions 2018 International Festival …
7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse
I want to tell you a “7-figure branding secret.” First I want to ask you: Do you or your brand get pigeon-holed in the wrong category? Do you lose sales because prospects “didn’t know you did that?” Are people surprised to learn you would have been the perfect fit for that project, job, or sale …
The 3 Worst Words in Branding and Product Launches
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the hell known as blending in. It’s as true for existing brands as it is for product launches. Your Brand Has Haters? No Problem. This is your actual problem. If …
The #1 Trait Great Leaders, Entrepreneurs, and Artists Share
Great leaders share a common trait: a fascination with why things are. They don’t wait for things, or events or discoveries to reach out to them. This is the topic of Episode 18 of One Minute Wednesday. Look at Elon Musk, Steve Jobs, The Beatles, Thomas Edison, Michael Jordan, Martin Luther King, and many others. …
Why Certain Designs Work and Others Fail? (in 60 seconds)
Companies and brands struggle with (and often wonder) why certain designs work. There’s an art and science to design. Getting it wrong loses you more than sales. It dilutes your brand’s foundation and meaning. This is the scope of this week’s One Minute Wednesday, episode 16: Why Certain Designs Work Design isn’t a 4-letter word …
How to Know If Your Brand is Playing to Your Strengths?
Below is Episode 13 of One Minute Wednesday and it has everything to do with making a measurable dent, intelligently playing to your strengths, maximizing your time, and having a brand that rises above the noise. The great jazz legend Miles Davis said, “Don’t play what’s there, play what’s not there.” Replacing the word “play” …
This is How to Spot The New Normal (in 60 Seconds)
Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It’s great for business. It’s great for reputation. It’s great to be that attentive. Never forget: today’s industry norms were at one time a new idea, and most likely considered a disruptive idea. So realize new ideas …