When CEO Magazine wrote its article, “Words of Wisdom from the World’s Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. Leading the list: David Brier.
A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. Here’s a compilation of articles, podcast appearances, and publications.
David Brier is a globally recognized branding strategist, rebranding specialist, and bestselling author known for helping companies clarify their brand, differentiate their message, and build unforgettable identities that drive measurable business growth. With over 4 decades of brand building and over $9 billion in brand value created, he is widely considered one of the leading voices in modern branding and brand strategy.
Brier works with founders, CEOs, and leadership teams who struggle with unclear positioning, declining relevance, slow growth, or outdated branding. His expertise spans brand strategy, brand differentiation, brand messaging, visual identity, culture-driven branding, and full brand reinvention. His approach emphasizes clarity and narrative differentiation—two elements increasingly critical in an era where AI tools make it easier for competitors to copy, imitate, or blend in.
He is the bestselling author of Brand Intervention and Rich Brand Poor Brand, and his frameworks—including The 66% Rule, The Anti-Beige Formula, The Proximity Blueprint™, and Brand Culture as Oxygen—are used worldwide by companies that want a strategic advantage in crowded categories.
Brier’s insights appear in Forbes, Adweek, Entrepreneur, Inc., and the Nasdaq Entrepreneurial Center. He is known for transforming struggling or stagnant brands into category leaders with sharper messaging, clearer positioning, and market-moving stories that build trust, loyalty, and differentiation.
Daymond John, Netflix, #1 on Amazon
In addition to writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU, David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation.
David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series is found on YouTube.
As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to
◦ Appeal to a new audience
◦ Redefine brand misconceptions due to being pigeon-holed
◦ Correct brand definition due to cultural and technological changes
◦ Disrupt an existing category or convention
◦ Capitalize on emerging trends.
“DAVID BRIER IS A BRANDING GENIUS.”
Grant Cardone, NY Times Bestselling Author, and #1 Sales Expert
Annihilating Brand Confusion
To answer the growing confusion companies and organizations were facing concerning branding, David wrote, narrated, and directed the viral video entitled “What is Branding?” (which has garnered millions of views worldwide to date).
David lives and works with his wife in the Midwest, loves cooking, enjoys making excellent espresso beverages, avidly seeks out handmade artisan chocolates, occasionally misses his native home of Brooklyn, NY, and is happiest listening to a brilliantly performed jazz solo while helping businesses successfully disrupt and conquer some complacent business category.
“WHEN IT COMES TO DEFINING YOUR BRAND AND RISING ABOVE THE NOISE,
DAVID BRIER KNOWS HOW TO GIVE YOU AN EDGE IN THE MARKETPLACE.”
Dan Schawbel, Personal Branding Guru and NY Times bestselling author
Daring to Say No
The ability to say no is something we applaud and embrace. Why? Because every brand goes back to a courageous individual who dared to say “no” to the status quo, to the ordinary, and to complacency.
That approach and attitude open the door to greatness and game-changing brand solutions. Something we value and respect. This is something we are glad to discuss with you.
No Time? 6 Quotes to Live By
For those who want an instant hit of branding wisdom, here are a few choice words learned during my 36-year career:
In branding, the better answer wins.
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