I want to tell you a “7-figure branding secret.”
First I want to ask you:
- Do you or your brand get pigeon-holed in the wrong category?
- Do you lose sales because prospects “didn’t know you did that?”
- Are people surprised to learn you would have been the perfect fit for that project, job, or sale only after they made that purchase elsewhere?
This 7-figure branding secret is not made up of checklists and “cheat sheets” and relying on high-priced consultants who leave you dependent on their secret sauce.
THE 7-FIGURE BRANDING SECRET NOBODY IS TALKING ABOUT
This 7-figure branding secret is reliant on something much closer to home: it’s you.
The more I empower you, the more free you’ll be, the more income you’ll generate, and the more you understand how to do something bigger companies CANNOT do easily: Pivot.
Here’s an example of what was done for Mercury Mosaics, a mosaic company located in the Midwest.
We needed to answer this question:
“How do we go from being like a tile company to being something more?”
You never want to confuse what you’re making and what you do with what your brand actually is and what category your brand is actually in.
What you’re really doing is you’re changing the quality of the lifestyle.
You’re changing it so that every morning when I go into that kitchen, and I see that, I have an experience, that it’s something remarkable.
So yes, you’re doing stuff. But what you’re doing is a means to an end.
If you have that context properly framed, then all of a sudden, it changes.
It gives you room to pivot. If you have room to pivot, then you know you have the right context because it’s built around: people that are being served.
It’s built around the things that they’re seeking which tend to be a bit bigger.
Do we feel blocked in?
Then you know that you actually have the wrong context and category for your brand.