The 3 worst words in branding are Obscurity. Anonymity. Mediocrity.
These words form what I call “The Bermuda Triangle of Branding Death” and they form the hell known as blending in.
It’s as true for existing brands as it is for product launches.
Your Brand Has Haters? No Problem. This is your actual problem.
If you’re not heard, you’re obscure (not discovered or known about).
If you’re anonymous, nobody knows you as the source of anything. Makes it hard to have street credibility when your output is unknown or undefined.
And mediocrity is avoidable. Always.
And the common thread that binds these all together? Indifference.
The worst option in branding isn’t being hated.
It’s “I don’t care.”
In other words, having little to no impact results in an indifference, a “so-what” to your efforts and output.
Want to know more about the 3 worst words in branding?
Check out episode 49 of One Minute Wednesdays: