Great leaders share a common trait: a fascination with why things are.
They don’t wait for things, or events or discoveries to reach out to them.
This is the topic of Episode 18 of One Minute Wednesday.
Look at Elon Musk, Steve Jobs, The Beatles, Thomas Edison, Michael Jordan, Martin Luther King, and many others.
Great leaders (i.e., artists, writers, innovators, entrepreneurs, designers, and creators of any kind) reach out into the environment to make contact with:
- ideas
- values
- people
- aspirations
- experiences
- materials
- and “potential” in all its forms.
Waiting is not part of the equation.
Great Leaders: They Look. They See. They Hear. They Ask.
Looking isn’t enough.
Seeing is enough.
But even before looking and seeing, we need to care enough to do one more thing we find in great leaders: we need to be interested and curious first.
Find something you’re curious about.
Something you care about—some standard of “life” that really gets your juices flowing.
When those juices start flowing for you, they’ll start flowing for others.
I explain it here:
Leaders Need Great Tools
When I wrote the Amazon bestseller, Brand Intervention, I wrote it for two reasons:
- To provide one book, free of fluff, with the core essentials on branding, specifically for those who don’t have time to read another book on branding, and
- To give knowledge and insights, not more rules. Why? Because rules enable one to follow. Knowledge enables one to lead.
So if you want the proven steps to build a brand, grab your copy of the book found in the libraries of key influencers in the world. Seriously.
