When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That was over 75,000 views ago (nearly doubling in views since that blog post was written less than 4 months ago).
I decided it was time to do another one, answering the question, “Why is it so hard for so many businesses to create a brand anybody (besides their mother and pet) would care about?”
5 Steps to a Less Dysfunctional Brand
Looking this over, I isolated 5 areas that cause businesses problems when developing a brand. I not only designed and created this piece for you and your business, but I also included 5 assignments to actually DO in this presentation. Really. Do them.
If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.
If your goal is simply to read something “inspiring,” forget that. Please. It’s in the doing that the magic starts.
Over to you.
(Like what you’ve read? Then let’s talk. It’s even better when the information above is catered to your brand isolating how your brand can rock when others roll and zig when others zag. — david [at] risingabovethenoise.com )
