Three things will kill your brand faster than a roomful of politicians:
- Lose your sense of adventure, courage and disruption
- Get complacent
- Stop being observant and noticing shifts that impact your difference, your relevance and your competitive edge
These will do it.
Even doing 2 of the 3 above and your brand is sunk. A commodity. Forgettable.
Your Brand: Does it Have What it Takes?
So, Ted Rubin, the rebel Social Marketing Strategist, and I sat down to discuss brand differentiation in a new series entitled, 120 Seconds of What Do We Think?
Enjoy this first episode with a solid tip for your brand (and expect a new one every couple of weeks).
With this video that touches a fundamental detail about branding and becoming unforgettable, the only question left is What do you think?
Enjoyed this quick tip?
Then please take a moment to share what you think on Twitter, Facebook and LinkedIn (as well as with with your colleagues, peers and stakeholders).