
What if you could get Warren Buffett’s best advice?
For investing. For branding. For legacy building. For picking winners.
Is Warren’s genius just about crunching numbers? In a word, no.
The Oracle of Omaha has some killer insights on branding that might open your eyes.
Here are two insights straight from Warren’s mouth:
- “Brands are moats”
- “A strong brand is really potent stuff.”
Buffett’s always on the hunt for businesses with “wide and long-lasting moats” protecting a “terrific economic castle.” In his words, “In essence, that’s what business is all about.”
Let’s dive into some more of Buffett’s brand wisdom.

7 Reasons Warren Buffett Invests in Brands
(and How To Use This Brand Strategy Today):
1. “Brands are Moats”
Warren Buffett believes strong brands act as moats, protecting businesses from competitors.
It’s all about building what he calls “moats” – defenses so strong, competitors can’t even get close. And he believes in this for one reason:
A strong brand keeps rivals at bay.
Want to be a GOAT (Greatest Of All Time)? Build a moat.
2. Practical Wisdom
Buffett knows branding isn’t just about logos or jingles.
It’s about creating a legacy that lasts. Need proof?
Some of the brands that Berkshire Hathaway, Buffett’s company, owns:
- Dairy Queen: 99%
- Duracell: 100%
- Fruit of the Loom: 100%
- GEICO: 100%
- Helzberg Diamonds: 100%
- Pampered Chef: 100%
- Russell Brands (sports equipment): 100%
- See’s Candies: 100%
3. Coca-Cola Example
A company Berkshire Hathaway is heavily invested with? 400 million shares of Coca-Cola.
This investment shows Buffett’s trust in the power (and value) of a strong brand.
And an even stronger moat.
4. Differentiation
Having a brand differentiates you from the noise.
Because when it comes to branding, you’re either adding to the noise, or rising above it.
Brand differentiation is key to long-term success.
5. Building Value
A strong brand builds immense value over time.
Buffett’s choices and investments prove this repeatedly.
His track record for what he says “No” to further backs this up.
6. Long-term Vision
Buffett’s branding wisdom focuses on the long game.
He invests in brands that will stand the test of time.
7. Legacy Creation
For Buffett, it’s not just about numbers.
It’s about building a legacy that endures.
My Warren Buffett Music Video
I decided to create a song and video about The Oracle of Omaha.
Here is the World Premiere:
The Oracle of Omaha: Gold Dust
When is branding “a moat”? When it’s protecting you and your brand from external influences or distractions. In business, this is your differentiator.
Warren Buffett’s branding advice is gold.
Just so you don’t think you can just set it and forget it, here is a collection of Buffett’s quips on branding, brand maintenance, and brand creation:
- “You’ve got to protect a brand, you’ve got to enhance it in every way”
- “You’ve got to get a promise in people’s minds that gets delivered that way”
Wanna know if your brand’s got muscle? Look at your pricing power. Buffett drops this truth bomb:
- “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business”
- “It’s not a great business when you have to have a prayer session before you raise your prices a penny”
Now, let’s talk about the elephant in the room – big retailers and their house brands. Buffett’s not sweating it, though. He says:
- “The Brand has to stand for something in the consumer’s mind because, in the end, the retailer may want to shift to a house brand”
Understand Warren’s wisdom. Apply it to your brand. And grow.
Whatever you do: Build your moat.
How? By nailing your differentiation.
Need help? Reach out.