Clients look to branding professionals to make them and their brands look good. As in, rock star good.
Don’t actors catapult their careers on the recognition factor of their work well beyond the box office with such tools as the Oscars and the Golden Globes? Or the Grammys for musicians? Or the Tonys for Broadway? Or the Emmys for TV?
Each of those “recognition milestones” helps build more of that aura of “awesomeness” that followers, fans and customers seem to enjoy being part of. For those familiar with the dynamics of social media, it falls into that realm of “social proof.” And it helps business, big time.
In Business, Being a Rock Star
Is No Longer a Luxury
Yesterday’s aspirations of “making it” is not a standard that works any longer in the world today.
As Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
So, it’s no longer good enough to hit on one channel. It’s necessary to successfully hit on as many channels as possible.
Hitting on All Cylinders
Recently, four of our clients had their brands chosen to be featured in an international design excellence book by a major publisher in the genre. Totally blew us away. These companies are brands for whom we researched, designed and art directed.
But this unexpected plus of international recognition from this publisher reminded me of the added ability we have to make our clients rock stars beyond the obvious and expected ways. Something we each, as professionals in branding and marketing, should seek out for our clients and their greater impact they can make in the world today.
Here is Joanna Vargas Skincare as the first of the four (she was already legend which didn’t hurt). This new brand gave Joanna Vargas, a true rock star in the New York City skincare arena (and well beyond), the “right face” for her new product line.
The next one is the great chocolate company Coco Polo, who is the leader in delicious chocolate sweetened with Stevia without that Stevia aftertaste:
The next is the Enzacta rebrand and package design, where we transformed this brand from an outdated look to a new rock star brand:
And the last one is the Glob Colors rebrand. This was a new brand with a great product (paints for kids made from veggies, fruits and plants that also smell totally cool) that needed the right package to help them achieve rock star status.
Congratulations to the above brands for taking the necessary steps to rise above the noise.
And for fellow branding professionals, what can you do to make your clients’ brands into rock stars?