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âThe difference between the almost right word and the right word is really a large matter – ’tis the difference between the lightning bug and the lightning.â Mark Twain Too many brands forget it sometimes comes down to one misplaced word that can change everything. So take it from a chance encounter with a friend who had …
Growing up in NYC, I remember seeing him on TV getting interviewed, shooting verbal challenges that were equal parts poetry, smack talk, performance art, humor and a laser-sharp wit. Muhammad Ali was bigger than life. As a teenager, it was his use of words that left an impression on me: they were as lethal a …
Geniuses use everyday items in unexpected ways, transforming ordinary items into something extraordinary. Something as ordinary as language â that medium we use to connect with others everyday â is elevated to convey ideas, to establish rapport, to inspire and generate energy. So, I decided to write a series of articles on the power of …
It was an innocent email I received. The email stated theyâd seen my âWhat is Innovationâ post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As …
If you appreciate words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize Marinara While much is written per day, few blocks of text thrill the reader or succeed in generating a real buzz. Candidly, most are boring crap, resulting in my …
“No matter what people tell you, words and ideas can change the world.” Robin Williams Robin Williams was a master of the spoken word, taking unlikely words/meanings/concepts and pairing them together to unleash new views and ideas to inspire and amuse us all. With his recent passing, I was, like many, shocked by his sudden …
