Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly stand out.
So imagine how I felt when I discovered several people on Amazon referring to my new book, Brand Intervention, as “the branding bible.”
The concept of the book is simple: too many brands are one french fry short of a happy meal, either with their design, or their brand story, or their overall inconsistency. This book is the cure for this epidemic.
Since the book came out, I have been invited to be the guest on numerous podcasts which has been an honor.
The Pain of Being One French Fry Short of a Happy Meal
Diane Gibbs is the relentless host of Design Recharge which has generously invited me on several times over the years, covering design, client relations, illustration, lettering, branding, and more.
As Diane stated:
“I have always gotten a ton out of our conversations. I have been able to have takeaways from each of these conversations that I have been able to implement in my business strategy and design strategy. He has helped me in how I talk to clients.”
With the release of my new book, Brand Intervention, 33 Steps to Transform the Brand You Have Into the Brand You Need, it was inevitable I would not only be a guest on her show but on Valentines Day of all days.
We discussed a number of topics and laughed a lot. Most of all, it was the tsunami of insights into design and branding that truly added to this interview helping viewers learn how to NOT be one french fry short of a happy meal.
Without any more preamble, here is a fantastic exploration into what makes for branding that truly works in today’s business climate.
OK, now wipe that smile off your face and enjoy the fries…