Think of this as the Danny DeVito of blog posts (aka short but powerful).
Friday of last week, Fast Company featured my newest Venn Diagrams of why we love certain brands (and why we hate others). If you haven’t read that article, this excerpt explains how it is meant to be used:
Above we see that a brand that’s loved has three key building blocks: Help, Expectation and Observation. Such a brand routinely offers useful help to its customer. Such a brand has a defined expectation, of both employee performance and the meeting of the expectations of its customers. Lastly, this brand observes so it remains connected, informed and responsive. These all result in three more qualities: anticipation, initiative and insight. Armed with these, a brand elevates to being a brand we Love and Value.
Free (While Supplies Last)
But what wasn’t included is the above graphic (which exists as a free PDF poster which you can print out in your office and post on a wall). See below how it was used in one office.
Want your own copy? Email me at david (a) RisingAboveTheNoise.com and in the subject line, put: “I WANT MY BRAND TO BE LOVED” and we’ll make sure to email you your own PDF ready for printing.
But since PDFs can decompose or get lost, this is only available as long as it can be found in our hard drive and get sent to you. 😉