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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Chocolate Typographic design by David Brier

Chocolate Sauce on a Balmy Night in a Dimly Lit Cafe

Reading Time: 2 minutes

A tale of 2 letters and 4 plates and what can happen when nobody is looking.

Chocolate Typographic design by David Brier

I love friends.

I love chocolate.

I love lettering.

So, last weekend, with a dear friend of mine (whose initials are MB), I went for an after-event snack.

Chocolate Abandon

Naively, the waiters left on the table some caramel sauce and chocolate sauce with their own thin-nozzle dispensers and some coffee saucers.

That’s all the room I needed to start “doodling” on these plates these “tools” left on our table… (let the games begin).

I started simple.

Chocolate Typographic design by David Brier

So I continued.

Chocolate Typographic design by David Brier

I was getting into it. I started to go “a bit out of control.”

Chocolate Typographic design by David Brier

I ended up with this gallery after a short while:

Chocolate Typographic design by David Brier

So if you ever think that you can’t do something special with the little tools available to you at any moment, toss that idea into the recycling bin and if the idea you’ve just tossed is lucky, it may come back as a good idea….

 

Related articles:

The Simple Branding Mistake That's Stopping You From Being Great

The Power of Words, Part 5: The Script to "So God Made a Designer"

My First Google Hangout Interview: "Branded Alive"

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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