Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.)
Startups need reliable guidance (like a precision GPS that gets you from point A to point B).
That is why I created this newest Slideshare presentation, “Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague.”
It’s the follow-up to “Why is it so hard to create a brand anybody gives a sh*t about” Slideshare presentation which received over 72,000 views in its first 10 days and was the most tweeted presentation on Slideshare last week.
Since then, it’s been viewed over 176,890 times around the world and helped to amass 12,428 followers on my Slideshare account.
I love startups. They have energy and life and passion, and haven’t become diluted from knee scrapes and bruises. Startups like:
If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.
If You’re a Startup, Here’s What To Do Next
Write down your industry’s clichés. Write down all of the common promises and claims.
Now write down your own company’s reason for being.
Now ask this:
Does this excite you?
Does it separate you from the pack?
Does it give you a more compelling reason for being that customers could rally around?
Those are the questions to ask. And answer.
Good luck (and give us a call if you run into a road block).