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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Entrepreneur's and the Most Costly Mistake

R.O.I. (Return On Ingenuity) —  The Most Costly Mistake in 3 Minutes

Reading Time: 2 minutes

Entrepreneur's and the Most Costly MistakeAfter 6 months of diligent work, we have a new message, a brand new video, that is another collaboration between myself and the brilliant motion graphics artist Saar Oz.

This new video really is the follow-up to the What is Branding and the Exceeding Expectations: What Smart Brands Know  videos.

There were so many challenges we encountered to ever successfully complete this (for reasons too numerous to explain).

What’s funny (in retrospect) is the obstacles we ran into were the exact ones this video covers. What matters more is that it got done.

Return On Ingenuity: The Entrepreneur’s Right

This title has two meanings:

1) The entrepreneur has a right, a right to self-correct, to monitor their progress, and the ability to persevere against any and all odds to come out a winner.

2) The entrepreneur is right. How? Why? As per the Random House Unabridged Dictionary, the word entrepreneur is defined as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”

Some might read that definition and think, “Oh that’s challenging.”

Others will read that definition and think, “That’s the only time I feel alive, the only time I feel vital, worthwhile, part of something meaningful. That it’s the only time that’s really worth living.”

Either way, the entrepreneurial spirit is right, in its interest and eagerness to affect change, to improve life as it is.

The new video says it best:

A Note About Obstacles and Stopping

Stopping (as an action and a decision) has a cousin. Its name is “impossible.”

Impossible is simply a declaration that what I’m facing has more push back than I’m willing to take on.

Yet, impossible buckles at the knees when we decide, “I will not stop.”

Impossible has a diary: every broken record anybody dared to achieve prior to that new, unachieved breakthrough. (After all, it’s our breakthroughs and persistence that are impossible’s enemies.)

Lastly, the notion of impossible gives more power to the obstacle and less to us: those who have the ability to change, adapt, maneuver and outsmart.

The Power of Ideas: The Power of You

The greatest discoveries, the greatest disruptions, the greatest innovations that blew away old ideas to usher in new ones—these all had one common starting point and foundation: that entrepreneurial spirit that refused to accept the obvious outcomes we’ve been given but instead demanded to bring into existence what could be.

Hence, The Entrepreneur’s Right.

A right to live.

A right to succeed.

A right to take that next successful step when all previous steps were met with failure.

A right to rise above and come out shining.

And the right to be right.

If You Felt Something While Watching this Video, Please Share this Message with Others

Thank you.

 

Related articles:

Branding 101: Ability to Pivot

Why Do Certain Brands Succeed in Today's Economy? (video)

The Power of Words, Part 8 (Taking Them for Granted)

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