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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Is This The Controversial Secret to Greatness?

Reading Time: 2 minutes

Greatness and Good with David Brier

“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.”
― Lewis Howes, The School of Greatness

There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday.

I love the ownership Lewis mentions, “It is a habit, not a birthright.”

A knife straight into the heart of the “entitlement” myth.

As I’ve said before, “Nobody, not a company, nor any effort is owed (or deserves) a damn thing. That’s a fallacy. We each get what we persevere toward and clearly add value to.”

Greatness TELL ME HOW gif

Greatness. Unleashed.

I am very fortunate to call amongst my friends Daymond John and Ted Rubin. They each display a continual recognition of the value of others. I’ve seen how they operate. They don’t take anyone for granted.

It’s enriching to be around such people. Seriously.

I challenge you to look at those who you’ve felt “big” and “worthwhile” around and it’s not by accident or some random variable. You’ll discover you were around people who considered you valuable, worthwhile, not easily replaceable.

Great brands do this. Great people live this. Great organizations support this.

And the most important lesson: you have the ability to do this, and choose that option (or not) every time.

Metrics and Greatness

I got to looking at the difference between two metrics: those that are merely about “quantity” of deliverables or services.

And then, there’s the other vital metric that sometimes gets the short end of the stick: the quality metric.

And those who focus on the quality metric are those who recognize greatness in others. Fascinatingly, these are the same folks who others admire (almost like “karmic credits”) as having qualities of greatness that we see as valuable and worthwhile.

What is this metric that we each see as valuable?

I discuss this in this week’s One Minute Wednesday:

The Greatness Challenge

As I wrote above:

I challenge you to look at those who you’ve felt “big” and “worthwhile” around and it’s not by accident or some random variable. You’ll discover you were around people who considered you valuable, worthwhile, not easily replaceable.

Great brands do this. Great people live this. Great organizations support this.

Weak people, weak brands, and weak organizations make you and me feel like second-rate citizens. Being around greatness does NOT result in that, and anyone who tells you differently is selling you something that is NOT what he, she, or it professes to be.

And the most important lesson: you have the ability to do this, and choose that option (or not) every time.

 

Related articles:

If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes

How to Present Your Brand Like Steve Jobs

The Lifecycle of a Brand: 7 Vital Signs You Need to Know

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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