As many of you know, I see things differently. Like when I wrote my Fast Company post proving how “Design is Like Underwear.” (See the video here).
And while I was minding my own business, along comes YouTube with new channel options.
In short, I went crazy.
YouTube Madness
So, I made a new header for this new channel options that works in every mobile configuration and computer configuration for optimal viewing.
It looks something like this:
That was fun — realizing we now had the #1 YouTube channel for branding and defying gravity. Cool.
So, then I had to take full advantage of YouTube’s suggestion for making a channel trailer….
A YouTube First:
Is Branding is Like Shampoo?
I went through the DBD International video library (quite a few shown here) plus our archives.
In my search, I found an interview I’d forgotten about. In it, I make the case for branding being like shampoo. Really! And the argument actually works, something you’ll need to see for yourself.
Between the header and the channel trailer, the channel now feels like it’s grown up from wearing pants that hang below one’s butt to pants with a belt around one’s waist.
Update your brand’s YouTube channel if you haven’t already. The features seem to be a nice addition.
I invite you to subscribe to our YouTube channel (and, if you’re new to our blog, subscribe to this blog as well).