• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Brand Storytelling
  • Contact
  • Blog
The Harvard Business Review Meets David Brier

Did This Video Really Inspire the Harvard Business Review?

Reading Time: 2 minutes
The Harvard Business Review Meets David Brier

Recently, the Harvard Business Review published a terrific article entitled, “We Need Imagination Now More Than Ever.”

In this article, Jim Loree, the CEO of Stanley Black & Decker stated, “Never in our lifetimes has the power of imagination been more important in defining our immediate future.”

Is Imagination Our Most Important Business Asset Right Now?

Recently in response to this COVID-19 era, seeing what businesses were struggling with, I wrote and released this important video on imagination:

The response was overwhelming even inspiring an article to ask if Apple had just “stolen” this video and its concepts for its newest video.

The video’s script says it best:

Whoever said “Imagination didn’t matter” had none.

Today, someone just played some imaginary notes.
Today, someone just painted some imaginary colors.
Today, someone just blew some imaginary kisses to their partner.
Today, someone imagined a future generation that will change the world.
Today, someone just wrote down some imaginary words.
Today, someone just completed an imaginary exercise.
Today, someone just baked an imaginary recipe they thought up.
Today, someone just shared some imaginary ideas.
Today, someone saw a sky nobody else could.
Today someone just built a business with some imaginary notions.
Today, someone just helped another with some imaginary concepts.
Today, someone designed the next great brand no one thought of before.

Never forget:
Imagination isn’t something you have.
It’s something you are.

What will you imagine today?

Even the Harvard Business Review Agrees: In Times of “Can’t,” Innovation Soars

In this Harvard Business Review article, the authors snatched this fabulous soundbite from the chairman of LEGO (which came into existence in the 1930s during the Great Depression):

“Creativity is the rearrangement of existing knowledge into new, useful combinations,” Jorgen Vig Knudstorp, chairman of the LEGO Brand Group

Remember: Our Imagination Isn’t on Lockdown

As the article states, “Imagination is also one of the hardest things to keep alive under pressure. Companies that are able to do so can reap significant value.”

Take advantage in this time to unleash your company’s and your brand’s power of imagination.

It’s where the magic is waiting to be discovered (and the line is short since so few are aware that that counter is even open).

The Harvard Business Review and Opportunity

Related articles:

The Other Important Thing Startups Forget

How This Entrepreneur Became a Millionaire By Building A Massive, Global Tribe

Reintroducing a Coffee Legend to a New Generation

Contact David Brier

Join 7,612+ subscribers

who get step-by-step actionable
brand strategies every Saturday

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2025 · All Rights Reserved · Privacy Policy · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok