Building your brand story is one of the biggest challenges companies face.
The foundation of one’s brand is NOT built on what we make, nor what we sell or the services we provide.
The actual foundation though is invisible to the casual observer.
It’s something based on human nature, something based on why we love stories and why we gather around common missions.
Building Your Brand Story: What’s Your Foundation?
That’s why I so passionately tackle this topic in this week’s One Minute Wednesday.
Values are what bind us.
A community is a group of individuals who have shared values.
Values are what strong brands tap into as the glue that unites us as people.
Tackling values are what you want to target — if your goal is to bring together a group of people who have common aspirations and goals that they independently share.
Enjoy this, and let me know what you think here.
One Minute Wednesdays: The Ultimate Weekly Community Tool
With this episode 41, a lot of episodes have been released with a mind-bending amount of valuable material, all in around 60 seconds.
Check out the full playlist (and any episodes you missed) here.