Is your brand growth strategy killing your sales pipeline?
Does your brand growth strategy implement “feature-itis” — that cultural epidemic of feature overload that leaves sales personnel panting and consumers running to the nearest exit door?
Fact is, bloating your brand story with feature overload will kill sales, burden your customer personnel, and cripple your overall brand growth strategy.
That is why this is the subject of this week’s One Minute Wednesday.
When Did the “Brand Growth Strategy” Get So Stupid?
Everyone and their mother talks about developing their “growth strategy.”
This sounds good until companies choose to ignore all the important points, and focus on all the wrong points.
All the while, brands ignore this one vital factor: what they choose to talk about and whose values they choose to hone in on.
Like a virus, everyone starts catching it forgetting the most fundamental aspects of how and why we reach out to consumers in a real and compelling way.
Eliminate Brand Bloat by Knowing Where Your Brand Really Starts
Brand bloat (aka “feature-itis”) is a demonstration of not really understanding the core of your brand story.
You cannot afford to lose sight of your brand story. No brand can.
Use the above tip to stay on course with your brand and don’t use features as the default knee-jerk reaction and crutch that leaves in its wake your brand story and your customer.
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