In today’s One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands.
First, I’ll ask you this: have you ever felt like this:
“I felt miserable after I dealt with that brand.”
Like the life’s been sucked out of you?
How many times have we either heard this (or experienced this ourselves)?
Are There Actually 3 Different Types of Brands?
Yes, there are.
I’ll tell you.
It’s been said there are THREE types of people.
- Uplifting people,
- Neutral people and
- Life-sucking people.
The same is true for brands.
One (the uplifting type) is great.
One is in “whatever land” — average, not great, not terrible.
One literally sucks. This we call the Vampire Brand.
The best brands have excellent answers to key questions.
Life-sucking brands have the wrong metrics.
So, how do you tell the difference between a brand that sucks the life out of the customer, the one that only focuses on “closing the deal” versus one that actually is in it for the marathon, building relationships, adding value and truly serving the customer?
Here is how to isolate and become the one people don’t fear, the one people don’t have nightmares over and the one that instead makes life worth living:
Make sure your brand, its culture, and its values are not sucking the life out of your customer, their dreams, their aspirations and their choice to start a conversation with you.
After all, you’re there to serve them, not see them as your next meal.